Bruce is the Halifax Branch Sales Manager for Drake International. While completing an undergraduate degree, he became passionate about branding. At the age of 20, he moved to Toronto to work in advertising and obtained his MBA in brand management, during which time he came to the realization that the most important brand of all, is us as a person. This led to the recruitment industry where, in the past six years, he has been frequently promoted and has helped staffing partners build their human capital while helping candidates find their true potential. Leading an award-winning branch has been his career highlight to date. One of his favourite quotes comes from the book Good to Great by James C. Collins: "The good-to-great leaders never wanted to become larger-than-life heroes. They never aspired to be put on a pedestal or become unreachable icons. They were seemingly ordinary people quietly producing extraordinary results."